SEO content strategy for a mobile app engagement platform — 15+ blog posts written to drive organic traffic and support real product adoption.
Apxor Technologies builds in-app engagement and analytics tools for mobile apps — nudges, onboarding flows, in-app UI experiences. As Growth Marketing Associate, I wrote long-form blog content mapped directly to product features and use cases, so organic search traffic would arrive already primed for what the product does.
Figures reflect real performance reported during my tenure at Apxor Technologies (Aug 2023 – Oct 2024).
On using Instagram/Snapchat-style in-app "stories" as a nudge format — covering when and why story-style UI drives better user response than static banners or pop-ups.
apxor.com/blog/mobile-app-stories ↗A feature-led piece explaining how automatic view-finder UI helps apps guide user attention to key actions without heavy manual design work.
apxor.com/blog/automatic-view-finder-in-app ↗A strategy piece on designing onboarding flows that move users to their "first value" moment faster — directly tied to activation and retention metrics.
apxor.com/blog/drive-user-activation-with-onboarding ↗Writing credibly about in-app UX and mobile growth mechanics — not generic marketing copy.
Keyword strategy that shows up in real ranking improvements and traffic lift, not just publish volume.
Coordinating with product and engineering to keep technical content accurate — a Brand/Content Manager skill, not just a writer skill.