Social Media Manager & Content Strategist working across Indian and U.S. markets — seven case files spanning real client work and independent strategy concepts, built to show how I think, not just what I make.
I'm a Social Media Manager and Content Strategist currently working as an Account Executive at Awgmen, with prior experience at Apxor Technologies and IIDE. My work sits at the intersection of brand storytelling and performance thinking — I don't just write captions, I build the strategy underneath them.
I have a particular affinity for Indian heritage, artisan, and homegrown brands — it shows up consistently in how I approach tone, culture, and community in my work. Recent projects include campaign work for an artisan jewellery brand rooted in Rajasthani heritage, and B2B thought leadership content for a supply chain SaaS platform.
The three case files here are independent strategic concepts — spec projects built on real, well-known brands to demonstrate range across content strategy, social media management, brand management, and performance marketing.
End-to-end management of a U.S.-based Etsy jewelry brand — scaled from 0 to 250 orders in under a year through listing optimization, Google Ads, and seasonal content strategy.
Multi-week content calendar and copywriting for a Rajasthani artisan jewellery brand — emotional, craft-rooted storytelling across feed and Stories.
Route launches, festival tie-ins, and Business Class campaigns for a regional Indian airline — content spanning 40+ scheduled posts across a quarter.
SEO content strategy for a mobile app growth platform — 15+ blog posts driving a 30% lift in organic traffic and 20% lift in user engagement.
Scaling clean beauty without losing intimacy — a content & performance strategy for the moment an indie D2C brand meets acquisition.
A LinkedIn content strategy that turns a self-funded SaaS giant's most underused story into its sharpest content asset.
Bridging imported specialty coffee culture with India's own — a cultural content strategy for a fast-scaling cafe chain.
Standalone samples from other real work — click any card to read the full piece.
Open to Brand Manager, Social Media Manager, Content Strategist & Performance Marketing roles.
Available for opportunitiesHyderabad, India