Multi-week content calendar and copywriting for a Rajasthani artisan jewellery brand — real scripts, real hooks, real publishing cadence.
Gaon Ka Saman (GKS) is a Rajasthani artisan jewellery brand — bangles, jhumkas, necklaces, handcrafted pieces sold across Instagram and marketplaces. My role at Awgmen was to plan and write the brand's ongoing content calendar: feed posts, Stories, and campaign-specific pushes, all built around one idea — that jewellery isn't just an accessory, it's tied to memory and identity.
Figures reflect actual calendar volume from a real GKS content planning cycle.
"There's something about handcrafted jewellery that feels different the moment you wear it. Maybe it's the tiny imperfections. Maybe it's the texture... Mass-produced jewellery can look pretty. But handcrafted jewellery feels personal." — ENDING CTA: "DM us to explore handcrafted pieces made to be remembered."
"Wedding season somehow convinces all of us that repeating outfits is illegal. But honestly? Most people don't even notice the outfit repetition. They notice the styling... One pair of bold earrings can make a simple outfit feel festive." — ENDING CTA: "Share this with your wedding-season survival group chat."
"Maybe because jewellery has never really been just jewellery. It carries memories. Celebrations. Compliments... At GaonKaSaman, we don't just want jewellery to look beautiful. We want it to feel rooted. Personal. And connected to the women who wear it."
| Day | Format | Theme |
|---|---|---|
| Monday | Carousel | Jewellery That Makes Simple Outfits Feel Expensive |
| Tuesday | Static Post | Emotional Product Shot |
| Wednesday | Reel | Saree to Modern Styling Transition |
| Thursday | Static Styling | White Shirt + Jewellery Editorial |
| Friday | Detailed Reel | Why Handcrafted Jewellery Feels Different |
| Monday | Carousel | Why Women Save Jewellery for Certain Moments |
| Tuesday | Static Post | Closeup Luxury Visual |
| Wednesday | Reel | Style 1 Piece 3 Ways |
| Thursday | Static Post | Feminine Identity Post |
| Friday | Detailed Reel | Wedding Guest Styling |
Each feed slot was paired with two Stories per day — polls, styling tips, and behind-the-scenes content — not shown here for brevity.
View Full 5-Week Calendar ↓A real, sustained content calendar — not one-off posts, but a system with consistent cadence and format variety.
Scripts built around identity and memory, not just product features — matching your stated strength in heritage brand storytelling.
Carousels, reel scripts, static captions, and Stories — all written to work together as one brand voice.