Route launches, festival tie-ins, and Business Class campaigns for a regional Indian airline — real content across a full quarter.
Star Air is a regional Indian airline connecting tier-2 and tier-3 cities — from Kishangarh to Lucknow, Ahmedabad to Kolhapur, Bengaluru to eight other cities. My role at Awgmen was writing and scheduling content across new route launches, festival moments, and premium cabin campaigns, all under the brand's "Connecting Real India" positioning.
Figures reflect actual scheduled content volume from Oct–Dec 2024.
"Land, Explore, Repeat! Explore Ahmedabad's iconic landmarks, mere minutes from your arrival!" — a 5-slide carousel pairing real landmarks (Sabarmati Ashram, Adalaj Stepwell) with travel times from the airport.
"RISE ABOVE ORDINARY TRAVEL! Experience the epitome of luxury with Star Air Business Class... Enjoy unparalleled legroom with a 36" seat pitch. Dine in style with gourmet meals at 41,000 feet."
"Discover the vibrant charm of Gujarat at the iconic Rann Utsav! Just 90 km from Bhuj lies the magical Rann of Kutch, one of the world's largest salt deserts... getting there? It's easier than ever with Star Air."
| Date | Format | Campaign |
|---|---|---|
| 09-Oct-24 | Carousel | Promote Ahmedabad — landmarks near airport |
| 13-Oct-24 | Carousel | Hyderabad to 5 unique destinations |
| 24-Oct-24 | Carousel | Business Class positioning launch |
| 22-Nov-24 | Static | Bidar route teaser — daily flights announcement |
| 03-Dec-24 | Carousel | Bengaluru connecting to 8 cities |
Coordinating content across simultaneous route launches, not just single-brand posting.
Tying content to live cultural moments (Durga Puja, Dussehra, Rann Utsav) and even a public figure tribute (Ratan Tata), on short notice.
Writing convincingly for both economy route announcements and Business Class luxury positioning within the same brand voice.