End-to-end management of a U.S.-based Etsy jewelry brand — real client, real budget, real results, managed under Awgmen.
Pitara Jewelry is a heritage Indian jewellery brand — kadas, potli bags, statement necklace sets — handcrafted by Indian artisans and sold to a U.S. and global audience via Etsy and eBay. My role at Awgmen was to manage the account end-to-end: listings, ads, and content, aligned to seasonal demand.
Curve shape is illustrative — reflects the real 0 → 250 order outcome, not confirmed month-by-month figures.
| Moment | Activity | Channel |
|---|---|---|
| Wedding Season | Bridal & statement jewellery push, Google Ads scaled up | Etsy, Google Ads |
| Mother's Day | 30% off necklaces, gifting-led captions | Instagram, Etsy |
| Festive / Gifting | Kada promotion, 10% off, close-up product content |
Figures reflect real performance for this client, as scaled end-to-end at Awgmen.
Ethnic Indian wedding purse — brass base, velvet lining, detachable handle. Written to surface in wedding-accessory search while foregrounding the artisan craftsmanship story.
Ornate crystal & tassel evening purse — positioned at the intersection of traditional Indian design and modern evening-wear search terms.
A bridal-occasion necklace set blending Kundan Polki craftsmanship with a Victorian-influenced silhouette — written to capture both "bridal jewellery" and "statement necklace" search intent simultaneously.
"Elegance that speaks softly, yet stays unforgettable. Discover timeless jewellery crafted with intricate detail, royal charm, and effortless grace."
"Celebrate the queen of your heart with timeless elegance. This Mother's Day, gift her something as beautiful as her love."
"From the regal swan kada to the ruby-studded sparkle details, these bangles are giving full royal energy with every close-up."
Listings (SEO/discovery) → ads (acquisition) → social content (retention/brand) — managed as one system, not separate tasks.
Campaigns timed to real commercial moments — Mother's Day, wedding season — not generic always-on posting.
Writing that translates Indian craft heritage into language that resonates with a Western buyer, without losing authenticity.